Schmalkalden University of Applied Sciences (SUAS) plays a key role in this initiative and is currently the region's primary migration hub. With its vibrant international community of over 1,000 students, SUAS acts as both the anchor institution and the driving force behind the project's implementation.

The main objective of the project is to attract, retain and effectively integrate international skilled professionals in South Thuringia. This goal is orchestrated through a series of well-designed intercultural initiatives, with SUAS at the forefront supporting these efforts. A comprehensive set of strategic measures has been put into place to support this overarching vision. These include the fields of public communication, organisational communication, organisational and Human Resource development and qualification. Their purpose is twofold: to counter the potential emergence of resentment towards international skilled professionals and migrants and to proactively prevent the growth of such negative sentiments. The framework of the project is carefully designed to take into account the holistic nature of the actions, the interconnectedness of the stakeholders and the creation of momentum to promote intercultural opening processes.The strategies implemented and tested within the project are deliberately adaptable and serveas a potential blueprint for similar initiatives in other regions. This adaptability ensures that the success of the project can be replicated, providing valuable insights and guidance for comparable endeavors elsewhere.